Pattern is one of the seven elements of design. It is a natural or accidental arrangement or sequence. As such, the components of a sequence replicate themselves predictably. Patterns have a mathematical structure which underlies them. In art and architecture it is possible to combine and repeat decorations or visual motifs to form patterns intended to have a selected impact on the viewer. The pattern is a design used in fashion to produce any number of identical garments. Besides being famous for their remarkable logotypes, most of the fashion brands can be recognized by their equally distinct typographic patterns, made from these logotypes. When two or more letters of a logotype are overlapped or combined together to form one symbol, they create a motif called monogram. Monograms are then connected to from a certain pattern that can be applied onto variety of garments. Below are the examples of such patterns.
This Louis Vuitton bag belongs to a “Monogram Graffiti Collection” designed by a fashion designer and artist Stephen Sprouse (1953-2004). His freestyle handwritten graffiti reading “Louis Vuitton Paris” in neon green was applied onto ebene canvas with geometric monogram pattern. There are more designs in the collection ranging in model, size and color.Nowadays, in the world of fashion it is all about being branded. Besides wearing branded clothes and accessories, people find it even cooler to have their own name branded – it represents a status, class, indicates one is a fashion lover and has a sense for detail. Louis Vuitton offers a possibility of personalizing customer’s own possessions with name initials as follows.
Brands like Yohji Yamamoto or Rick Owens do not apply a specific branded pattern; however, they use brand typefaces in production.