While communicating a message, a balance has to be achieved between the visual and the verbal aspects in design. Not all viewers will perceive the same associations in a given typeface; the designer must carefully evaluate his or her typeface selection in the context of the audience for a particular piece so the typeface used iscongruous with the subject matter. Many typefaces also conjure associations with cultural motifs because of their common use in advertising or other pop-culture venues for specific kinds of subject matter: gothic blacklisters or texture faces, for example, commonly evoke horror or fantasy because they are tied to certain historical time periods and because they have been used widely in posters and advertising for movies and books in this genre. One of the designer’s most important tasks is to give information an order that allows the viewer to navigate it.
Fashion design is the matter of applying design and aesthetics to clothing and accessories, or natural beauty. Cultural and social latitudes affect fashion design, and have varied over time and space. Fashion designers work in the design of garments and accessories such as bracelets and necklaces in a variety of ways.
Fashion designers seek to produce clothes that are both practical and esthetically pleasing. They consider who is going to wear a garment and the conditions it would be worn in. They have a wide variety of fabrics and variations to work with and a wide range of colors and styles to choose from.
Some apparel, as in the case of haute couture, is made especially for one woman. Today, much of the clothing is designed for the mass market, especially the casual and everyday wear that is called ready-to-wear. Several fashion brands, such as Alexander Wang, Mugler, Yohji Yamamoto, Courreges, Dion Lee, David Koma, produce both.